top of page
  • Lorea Lastiri

Best Practices to Effectively Present Strategic Objectives

For any strategy to truly succeed, it's absolutely vital that you can explain it in a way that's both clear and compelling. Think about it.

When you share your vision with investors, rally your team, or even update stakeholders, how you convey your strategic plan can make or break its success.

Your strategic goals act like a roadmap, pointing the way to where you hope to be. Sharing them correctly ensures everyone is on the same page, pumped up, and pulling in the right direction. But the real trick often isn't crafting these goals – it's how you share them.

So, how do you distill your entire strategy, with all its intricate details, into something that's not only easy to understand but also strikes a chord with those listening?

We are about to dive deep into some top-notch approaches that will elevate how you talk about your strategic goals.

Whether you have been in the game for years or are just dipping your toes in, these insights will arm you with the know-how to share your strategic vision with real passion, clarity, and influence.

Key components of effective strategic objectives

Strategic objectives are the lifeblood of any well-thought-out business or organizational strategy. They outline the direction and purpose as a roadmap for where you hope to see your organization in the foreseeable future.

If you want your strategic objectives to work, you must be vigilant to include some key components.

Without these, your strategic objectives could end up as mere words on paper, lacking the impact and clarity needed to drive real change.

Here are some of the most critical components that you must strive to include:


The sharper the strategic objective, the clearer the path. Rather than going with something like "boost sales" or "heighten customer contentment," be specific. Go for "Boost sales by 15% come next year" or "Aim for a 90% customer happiness score by year-end."

This kind of specificity paints a picture for your team so they have clear expectations.

It gives your team a clearer picture of what is expected of them and what needs to be done to achieve the objective.


What you can't measure, you cannot improve on. Your objectives should be traceable using measurable yardsticks or key metrics. Doing this requires quantifiable metrics or key performance indicators (KPIs).

By being measurable, objectives provide for periodic tracking. It will result in continuous assessment and offer a window for course corrections of your internal processes.


Yes, strategic objectives should push the boundaries and inspire financial growth. But they shouldn't be pie in the sky. Unrealistic goals often dishearten teams, leading to skepticism and waning commitment. Find that sweet spot between aspiration and feasibility.


Objectives should resonate with the heartbeat of your organization: its vision, mission, and ethos.

They should mesh seamlessly with the bigger picture, ensuring that energies are funneled in the right direction. If an objective feels out of sync, reevaluate its fit.


Every strategic objective needs a clear timeline. Whether it's a quarter, a year, or five years, setting a clear end date creates urgency and will help you prioritize resources.

It also provides a clear timeframe for measuring success or reflecting on areas of improvement.


The world of business is similar to shifting sands. While objectives should be steadfast, they also need a dash of flexibility. It ensures the organization can adjust to unexpected twists and turns without a complete overhaul.


To make strategic objectives come alive, they must be echoed throughout the organization.

Everyone should be in the loop, from the leadership helm to the freshest recruit. Clear communication will help you foster unity and a collective drive.

Kippy makes it easy to communicate strategies since it aligns teams to them using visual tools for collaborative planning, tracking progress, and ensuring organizational coherence.


strategic objectives shouldn't be isolated islands. Weave them into daily tasks, decision-making, and resource distribution.

The infusion ensures the entire organization sings the same tune, improving the chances of properly implementing your vision.

Regular review

Setting your sights on a goal should not be a one-off thing. Regular checkpoints are pivotal to assessing the journey, spotlighting potential hurdles, and adjusting the sails if needed.

The cyclical method ensures that the strategic objectives stand the test of time and remain pertinent amidst changing tides.

Best practices to present strategic objectives

Crafting strategic objectives is undeniably an important element of successful business ventures. Yet, an equally critical component, often overlooked, is the art of effectively conveying these objectives.

An adept presentation can bridge the gap between a strategy on paper and its real-world application.

Let’s look at how to make an impeccable presentation.

Start with the “Why”

Always start with the purpose. Why were these strategic objectives chosen? Why now? The answers to these questions set the stage. They provide attendees with a clear backdrop, making the forthcoming details all the more relevant.

They also infuse the strategic goals with an urgency and a sense of purpose, reminding everyone of the strategic goals.

Speak the language of clarity

Remember, your audience is diverse, each with a unique perspective and background. Your presentation should be universally understandable.

Avoid complex terminologies or industry jargon. Instead, opt for straightforward language that paints a clear picture. After all, clarity ensures retention and, more importantly, action.

Use visuals

In today’s world, it is quite a difficult task to capture someone's attention. The trick? Draw them in with those engaging visuals. Be it infographics, charts, or elaborate diagrams.

The ideas are distilled right there, and the complex becomes simple and sticks.

Visuals go beyond acting as a mere decoration; they ensure that your audience sees what you are saying.

Take a modular approach

Nobody wants to sit through an information overload. So what's the solution? Chunk your data. Break up your strategic goals into smaller, easily digestible parts.

It doesn't just help comprehend it, but it also leads your audience on a well-paced route to success.

Anchor to the core values

Every set goal in place must reverberate the heart and soul of your company – the mission and vision you stand for. When going back to the establishment pillars, you are anchoring their importance.

Reminding your audience that every strategic objective is but a step, a building block towards the company's ultimate dream to secure success.

Use the tangibility factor

If you can't measure the outcome of your strategy, then it's wishful thinking. Every strategy needs to have concrete metrics or KPIs attached to it.

It gives everyone a clear benchmark to aim for and a sense of responsibility.

Clear targets make you see progress, making attaining those strategic objectives feel real and redeeming.

Add the human element

As much as hard data are important, the stories woven around that information are what really captivate. Whether based on experience or historical events, narratives give depth to your objectives.

They add a sense of realism to the table, which is needed to ground the strategic objectives to reality.

And there is no better way to make your audience connect to your strategies intimately than a story they could relate to.

Prefer dialogue over monologue

Move away from the traditional talk-at-them approach. Talk with your audience, involve them, value their input, and you just might be amazed by what they have to say.

Receptive feedforward, answering queries, or facilitating group discussion would not just keep things lively but also open avenues for refining and enhancing strategic objectives along the way.

Embrace feedback

Post-presentation, spend time on feedback. After all, it's your litmus test. Questions or constructive critiques become signs of how engaging the audience was.

They present an opportunity to clear doubts, align perceptions, or even fine-tune objectives with newer insights.

Plot the road ahead

A presentation shouldn't end when the last slide fades out. Leave your audience with a blueprint. What are the immediate next steps? Who is responsible for what?

Outlining these details ensures that the momentum generated during the session doesn't wane.

Share, share, share

Extend the life of your presentation by providing attendees with a recap, be it in print or digital format.

It serves dual purposes: a quick reference guide for attendees and a tool for them to champion the strategic objectives within their teams, thereby amplifying the reach.

Use repetition to your advantage

A seasoned presenter knows the material like the back of their hand. Familiarity breeds confidence. By rehearsing multiple times, you not only iron out potential kinks but also prepare for spontaneous Q&A sessions.

This preparedness reflects in your delivery, making the content all the more persuasive.

Encourage continuous engagement

A presentation is the beginning, not the end. Regular follow-ups keep the strategic objectives top of mind.

Whether clarifying doubts, sharing progress updates, or seeking continuous feedback, these touchpoints ensure everyone remains aligned and invested.

While strategic objectives form the bedrock of any venture, their presentation can make or break their acceptance. A perfect blend of clarity, engaging content, visual storytelling, and continuous dialogue ensures that these objectives are neither misunderstood nor missed.

The result? Translating these strategic goals from mere strategies on paper to actionable tasks that move the organization toward its envisioned future.

Examples of key strategic objectives

Strategic objectives delineate what organizations aim to accomplish in bridging the gap between the overarching vision and daily operations.

Let’s look at a few strategic objectives examples across domains and industries.

Financial strategic objectives

Some of the strategic objectives pertaining to the financial health of your organization include the following:

Revenue growth

These objectives set revenue growth targets. Here is an example of how to articulate this objective:

"To bolster the financial robustness of our company, a target is set to consistently achieve a remarkable 15% year-on-year amplification in sales revenue for the forthcoming three years. It will be a testament to our relentless pursuit of excellence and strategic market understanding."

Profit margin enhancement

Profitability is an important element in the world of business strategic planning. Here is an example of how you might articulate this objective to make it clearer for your team:

"Embarking on a journey toward enhanced financial success, we aim to augment our net profit margin. A concerted effort will be made to optimize operational costs robustly, striving for a 10% improvement that will be realized over a meticulously planned 24-month period. This improvement is envisioned to bolster the company's financial resilience."

Market expansion

It is one of the best ways to boost profits. Here is a great demonstration of how to communicate this strategic objective to your team for the best results:

"Navigating through the competitive environment, our eyes are set on a monumental expansion of our market share in the mid-range smartphone segment. The aspiration is an increase from a 10% hold to a formidable 20% stronghold by the end of 2025."

Customer satisfaction objectives

Today's business world idolizes the customer voice and preference above all. Here are a few objectives that you can set to boost this aspect of your business:

Improve customer experience

Improving your customer experience often translates to increased customer retention. Here is an example of how you can communicate this objective:

"In our journey toward operational excellence, we are directing our energies to raise customer satisfaction rates to further elevated standards. What do we wish to attain? We aim to obtain a commendable 90% level of customer satisfaction and, by all means, exceed it in the next business cycle. We will strive to improve after-sales services, making them more proactive and prompt.”

Improving customer retention and loyalty

It is crucial for businesses to put a premium on customer retention and improving loyalty. Here is a great starting point to articulate this objective for your internal processes:

"In our endeavor to truly comprehend and unlock the customer loyalty quotient, we aimed at an aspirational NPS uplift. From a respectable score of 50, all the way to touching 70 by 2024."

Customer engagement

This involves engaging customers through personalized interactions and feedback channels. Technology is one of the best ways to improve your customer experience. Here is a great example of how you can put this objective in words:

"Recognizing the importance of user experience, we're gearing up for a holistic redesign of our website and mobile application. Our mission? To offer users a fluid, intuitive journey, aiming to slash our bounce rates by 50% come Q1 2024. Our users deserve nothing short of excellence, and we're poised to deliver just that."

Market position objectives

In the era of globalization, most brands naturally want to break the mold of their national borders and explore fresh new terrains. Here are a few strategic objectives that stand out:

Market share expansion

Entering into new markets will enhance your reach to new potential customers. Here is a great starting point to present this strategic objective to your team:

"Fueled by the promise and potential of global markets, we have charted an ambitious course to plant our flag in three vibrant international markets in the heart of Southeast Asia. With thorough market research and strategic planning already completed, we are now gearing up to make our mark by 2025."

Product line diversification

This is crucial to cater to more diverse audiences if you want to improve your customer acquisition. Here is a great articulation of this strategy that you can draw inspiration from:

"Looking ahead, we embark on a diversification spree. Our strategic planning involves building capabilities around expanding our products. We are excited to showcase two interesting baskets for the youth we have curated and get everything rolling through 2024".

Scaling and operations

These objectives will help you expand your production capacity and infrastructure or test digital waters. Here is a great example to put this objective into words:

"In line with the peak in digital space, we are now taking a mega leap into the online domain. Our clear vision is to create a dynamic and user-friendly online storefront avenue. We are not just stopping here; we are aiming for the stars with a goal to rake in $1 million from our online sales in our digital debut year."

Operational efficiency objectives

Efficiency is the key in any business space. When you set these objectives, you ensure that your organization can deliver high quality at a reduced cost. Here are a few examples to get you started:

Process improvement

Streamlining the process helps you save money and reduce waste. Here is a great example that might serve as an inspiration:

"In our relentless pursuit of operational excellence, we aim to counteract and curtail supply chain inefficiencies by 25%. The roadmap to achieve this involves the implementation of an avant-garde inventory management system, which we are confident will revolutionize our supply mechanics by 2024."

Technology investment

For sectors that thrive on innovation, especially technology, staying ahead of the curve is non-negotiable. A tailored objective in this spectrum could be:

"Given the rapid evolution and demands of the healthcare sector, we are committed to rolling up our sleeves and diving deep into R&D. Our strategic goal? To launch not one, but three groundbreaking software products specially designed for the healthcare arena, all within the span of the next 18 months."

Employee development objectives

Companies must prioritize retaining their prized employees in sectors marred by frequent talent migrations. Here are a few strategic objectives that help you get the most out of your employees:

Controlling attrition and attracting talent

Set objectives to prevent talent drain. Here is a good example that illustrates how this objective can be articulated for maximum effectiveness:

"Acknowledging the value our employees bring to our organization, we are on a mission to curb our attrition rates drastically. For the next two years, we've crafted a strategy aiming for a 20% reduction in employee turnover. Our approach involves revamping our employee benefits to make them more competitive and rolling out initiatives that champion the cause of work-life balance, ensuring our team feels valued and balanced."

Professional growth

Talent thrives when nurtured that is why it is important to invest in the professional growth of your employees. An organization understanding this might craft an objective such as:

"Believing in the potential of our employees, we've envisioned a culture of continuous learning. Our aim is crystal clear: to ensure that a 80% of our workforce benefits from, and is enriched by, at least two professional development courses every year, setting them on a path of growth and excellence."

Leadership cultivation

Embracing a holistic workforce is the call of the modern age. This objective involves identifying, nurturing, and developing individuals within your organization to take on leadership roles.

A company with a vision in this domain might express an aspiration like:

"We have set a strategic goal in our endeavor to create a workplace that mirrors our diverse world. By 2026, we aim to celebrate a workforce where 40% of our senior leadership roles are championed by those from underrepresented groups, breaking barriers and setting benchmarks."

Sustainability and corporate social responsibility (CSR) Objectives

As the call for environmental preservation grows louder, eco-sensitive businesses are stepping up. It is important to involve the community and fulfill your social responsibility. Here are a few objectives that you might consider:

Community investment

Modern businesses are not just profit-driven but also purpose-driven. It is important to also invest in your community. With societal impact in mind, a company could articulate an objective like:

"Realizing our responsibility extends beyond business, we're poised to weave lasting ties with communities, especially those underserved. Our pledge? Over the next three transformative years, we plan to roll out and nurture five comprehensive community development programs, laying the groundwork for growth, empowerment, and shared prosperity."

Eco-friendly operations

Businesses have a lot to gain by ensuring they make their operations environmentally friendly. Here is a good example of how to put this objective into words:

"As stewards of the planet, we recognize the urgent need to tread lightly. Our commitment in this direction is to bring about a significant reduction in our carbon footprint. The roadmap ahead? A determined effort to scale down our carbon emissions by 30% by 2025, made possible through our investment in sustainable and green production practices."

Supply chain ethics

Ethical operations are the cornerstone of businesses with a conscience. A brand operating with this ethos might express a commitment such as:

"We are taking a stand in our relentless pursuit of uncompromised ethics. By 2024, we've set our sights on a non-negotiable milestone where 100% of our raw materials will be ethically sourced, ensuring they're procured only from certified suppliers for their ethical practices, fair wages, and sustainable operations."

Innovation and growth objectives

As the world pivots towards a digital-first paradigm, even businesses rooted in traditional sectors are realizing the need to evolve. Setting up strategic objectives to embrace technology can help you take leadership positions.

Here are a few that are worth considering:

Investment in R&D

Investment in research and development involves allocating resources to activities that will help advance the company. Industries like pharmaceuticals thrive on innovation. With this in mind, a company might lay out an ambition like:

"To propel ourselves to the forefront of medicinal innovation, we are channeling our resources strategically. Our commitment is deep - to reinvest 20% of our annual profits straight into R&D. The expected outcome of this investment is the birth and development of three pioneering flagship products that we aim to introduce to the world by 2025.”

Improve cyber security

This strategic objective is important in today’s world which is filled with cyber threats. Setting up objectives to improve digital security is a must. It involves taking proactive steps to secure digital assets, sensitive information, and the digital infrastructure of an organization. Here is a great example:

"Aware of the rising cyber challenges, our priority is crystal clear - fortify our digital infrastructure. Our strategy is to deploy advanced cybersecurity measures meticulously crafted to safeguard our digital assets. Our aim is to achieve a 50% reduction in cyber incidents, ensuring peace of mind and uninterrupted operations over the next 2 years."

Intellectual Property

This involves setting objectives to improve patent filing and securing your intellectual property.

Expansion through M&A

This strategy is designed to grow the company through the acquisition of smaller competitors, enhancing your market standing and client base.

Takeaway: Turn your vision into victory with a perfect strategy presentation with Kippy

Effective presentation not only ensures clarity but also galvanizes teams towards unified company goals.

The best practices highlighted in this article serve as a compass for organizations to communicate their ambitions seamlessly.

Remember, it's not just about charting the course; it's about rallying every stakeholder to believe in and work toward the desired direction.

By employing these practices, organizations can ensure that their vision doesn't remain just on paper but translates into tangible, outcomes.

Kippy revolutionizes your strategy presentations, offering powerful and intuitive tools tailored for clarity and impact. Don't just present; inspire the stakeholders with Kippy. Elevate your business vision and narrative.

Discover the difference at Kippy by scheduling a free interactive demo today.



bottom of page