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  • Lorea Lastiri

OKRs vs. KPIs vs. MBOs? Choosing the Right Framework (Comparative Analysis)

Updated: Jun 12, 2023

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Organizations strive to achieve strategic goals and measure progress effectively in today's competitive business landscape. You rely on frameworks such as OKRs (Objectives and Key Results), KPIs (Key Performance Indicators), and MBOs (Management by Objectives).

However, understanding the differences between these frameworks and choosing the right one for your specific business context is crucial for success.

Examining the features of the OKR, KPI, and MBO frameworks allows you to decide which aligns best with your objectives, culture, and desired outcomes. The proper framework will provide you with a structured approach to goal-setting, performance tracking, and decision-making.

The following comparative analysis sheds light on OKRs, KPIs, and MBOs, highlighting their unique characteristics, benefits, and limitations.

Ultimately, our goal is to provide you, as business leaders and managers, with a comprehensive understanding of these frameworks.

We hope this analysis will enable you to choose the most suitable approach to drive organizational performance and achieve desired outcomes.

OKRs, KPIs, MBOs - What are they?

OKRs, KPIs, and MBOs are all goal-setting and performance measurement frameworks organizations worldwide use to drive success and track progress. While they share similarities in terms of goal orientation, they differ in their specific focus, implementation, and level of flexibility.

MBO – Management by Objectives

MBOs, or Management by Objectives, is a goal-setting and performance management approach that involves a collaborative process between you and your employees. MBOs emphasize setting clear, measurable, achievable objectives aligning you’re your company goals.

Introduced by management theorist Peter Drucker in the 1950s, MBO aims to improve employee motivation, engagement, and accountability by involving them in goal-setting.

The process typically includes defining objectives, setting performance targets, monitoring progress, and providing feedback.

MBOs encourage employee involvement and accountability, as individuals have a say in defining their goals and the means to achieve them. You set MBOs annually or semi-annually and review the progress regularly.

The MBO process typically involves several steps. First, you define organizational objectives, providing a clear direction for the entire organization.

Then, you collaborate with your employees to establish individual objectives supporting your company's goals.

These objectives are specific, measurable, achievable, relevant, and time-bound (SMART), ensuring clarity and alignment.

Once the objectives are set, you ensure regular employee communication and feedback. You monitor the progress and make adjustments if necessary. You focus on coaching, guiding, and supporting employees to achieve their goals.

KPI – Key Performance Indicators

KPIs, or Key Performance Indicators, are specific and quantifiable metrics used to evaluate the success of your organization. KPIs usually align with strategic company objectives and reflect critical areas impacting performance metrics and success.

They provide a means to measure advancement and make informed decisions. You set KPIs as financial, operational, customer-focused, or employee performance-related.

Unlike the OKR framework, which is often set for a specific period, you select KPIs for the short-term and long-term, depending on the nature of the measurement.

Regular monitoring and analysis of KPIs enable your organization to assess its performance, identify trends, and take timely action to drive improvement.

KPIs also allow for benchmarking against industry standards or competitors, providing valuable insights and opportunities for growth.

OKR- Objectives and Key Results

OKRs, or Objectives and Key Results, is a goal-setting framework popularized by Google. It involves setting ambitious and qualitative objectives supported by specific, measurable key results.

The objectives provide the same direction and purpose, while the key results serve as tangible advancement indicators.

OKR framework encourages transparency, alignment, and engagement across your teams and departments.

You can typically set them every quarter, and they are meant to stretch every individual team member and organization to achieve ambitious goals.

Implementing OKRs fosters a results-driven culture in your organization and improves performance.

The framework encourages continuous learning, innovation, and goal-oriented collaboration, achieving tangible outcomes and measurable success based on past performance.

What are the critical differences between KPIs, OKRs, and MBOs?

While all three frameworks serve the purpose of goal-setting and performance measurement, they differ in terms of their focus and approach. OKRs are more qualitative and emphasize ambitious employee objectives, whereas KPIs are quantitative and focused on measuring specific metrics.

MBOs, on the other hand, offer a collaborative approach involving you and your employees in the goal-setting process.

Here is a detailed analysis of the differences between the three frameworks:

Focus and purpose

  • OKRs: Emphasize setting ambitious objectives and measurable results to drive alignment and motivation towards strategic and intelligent goals.

  • KPIs: Concentrate on specific, quantifiable, relevant metrics that directly reflect performance in critical areas essential to your success as an organization.

  • MBOs: Foster a collaborative approach to goal-setting, focusing on aligning individual objectives with broader organizational goals.

Goal setting

  • OKRs: Encourage qualitative and aspirational objectives that inspire individuals and teams to strive for challenging business goals.

  • KPIs: Establish specific, quantifiable targets that act as performance indicators and allow for precise measurement.

  • MBOs: Involve participatory goal-setting, enabling employees to contribute to defining objectives that align with business goals.

Tracking and measuring success

  • OKRs: Employ key results to track progress towards objectives, typically measured on a scale (e.g., 0-100% achievement).

  • KPIs: Utilize specific metrics to monitor an employee's performance, often measured against predefined targets or benchmarks.

  • MBOs: Focus on continuous feedback, customer satisfaction, and progress evaluation to gauge goal achievement, typically through regular check-ins and reviews.


  • OKRs: You set them every quarter, allowing for frequent reassessment and adaptability.

  • KPIs: These are usually short-term and long-term, depending on the nature of the measured metrics.

  • MBOs: You often set them annually or semi-annually, with periodic reviews and adjustments.

Communication and alignment

  • OKRs: Promote transparency, alignment, and shared understanding of goals and progress across your teams and departments.

  • KPIs: Facilitate communication and alignment by providing a common language and clear performance indicators.

  • MBOs: Foster collaboration and communication between you and employees, ensuring alignment and clarity.

Understanding these differences is essential for your company to choose the most suitable strategic framework based on its objectives, culture, and desired outcomes.

Each goal-setting framework offers unique benefits and limitations, and selecting the appropriate one depends on your organization's specific needs and context.

What are the benefits of each?

OKR, KPI, and MBO all have their benefits that contribute to your organizational success. Here are the key benefits of the three systems:


  • OKRs provide clear and inspiring objectives that align teams and individuals towards common goals, fostering a sense of purpose and focus.

  • This strategy facilitates alignment and transparency across your organization by ensuring everyone understands the strategic objectives and their role in achieving them.

  • These encourage ambitious goal-setting that pushes individuals and teams beyond their comfort zones, promoting innovation and continuous improvement.

  • The quarterly cadence of OKRs allows flexibility and adaptability, enabling you to respond to changing market conditions and priorities effectively.


  • KPIs provide measurable data that reflects performance in critical areas, allowing you to track progress, identify trends, and make data-driven decisions.

  • These keep individuals and teams focused on specific targets and outcomes, fostering accountability and a results-oriented culture.

  • KPIs enable organizations to benchmark their performance against industry standards or competitors, identifying areas for improvement and identifying best practices.

  • By monitoring KPIs, you identify areas where performance falls short and take corrective actions to drive improvement.


  • MBOs involve your employees in goal-setting, increasing their engagement, motivation, and sense of ownership over their objectives.

  • These ensure that individual objectives are aligned with broader organizational goals, promoting cohesion and synergy across departments.

  • You foster regular communication and feedback between management and employees, enhancing collaboration.

  • With MBOs, you provide a structured approach to evaluate employee performance based on achieving objectives, facilitating fair and transparent performance assessments.

Can you use OKRs, KPIs, and MBOs to meet company objectives?

Using OKRs, KPIs, and MBOs together as complementary frameworks to drive performance and achieve your organizational objectives is possible.

While each framework has its specific focus and benefits, its integration can provide a comprehensive approach to goal-setting, performance measurement, and employee engagement.

By combining OKRs, KPIs, and MBOs, you can create a holistic performance management system that addresses different aspects of goal alignment, measurement, and employee involvement.

OKRs should act as the overarching framework, setting ambitious and qualitative objectives that inspire and provide direction.

You should designate the critical results within the OKRs as specific KPIs. It will allow for quantifiable measurement of progress and determine success. Integrating OKRs and KPIs ensure that the objectives are inspiring and measurable.

It keeps your marketing team members focused on achieving results while indicating performance.

It is possible to complement this integration with MBOs. Your employees get a chance to contribute their perspectives and define objectives that align with the organization's strategic goals.

MBOs can provide the framework for ongoing communication, feedback, and evaluation, ensuring employees have a sense of ownership and accountability for their objectives.

The combination of OKRs, KPIs, and MBOs gives your company a well-rounded approach to goal-setting, measurement, and employee engagement. It fosters clarity, alignment, transparency, and motivation throughout the company.

By leveraging the strengths of each framework, you will drive performance, track progress, and promote a culture of continuous improvement.

However, ensuring that these frameworks are integrated thoughtfully and in a way that aligns with your specific needs, culture, and resources is important.

Each company may require a tailored approach to strike the right balance and maximize the benefits of utilizing OKRs, KPIs, and MBOs together.

Learn more by reading: The Art of KPI Selections

Which framework is best suited for your organization?

The choice between OKRs, KPIs, and MBOs depends on your organizational culture, overarching goals, and priorities. As we have seen, all these approaches have benefits and potential shortfalls. It is important to choose a framework that caters to your needs.

Many organizations find that combining these frameworks works best for them. It is essential to consider your organization's specific needs and context and select the framework that aligns most effectively with its strategic objectives and desired outcomes.

You must conduct regular evaluations and adapt the chosen framework to ensure its relevance and effectiveness.

How can Kippy help? allows you to manage everything and everyone by objectives.

So, if you want to know how your company is performing, you can cascade the key strategic objectives to your departments, each team member, sub-teams, etc.

Everyone then reports how they perform locally against the pre-agreed KPIs and targets mapped to those objectives.

However, you can also use the same objectives to track individual staff performance against personal KPIs and Key Results.

So how does this work?

A manager can easily add a dashboard (which is like a BSC scorecard but in Kippy is called a 'Team') for each staff member underneath his or her team.

The manager suggests personal goals for that staff member, allowing targets.

The staff member is then invited to add further KPIs and Key Results. These are sent to the manager for approval and goal setting.

​Once approved, the staff member is automatically reminded by Kippy to update their personal goals/KPIs/OKRs regularly.

Once updated, they are sent to the manager to review, to ensure they are accurate, justified, and evidenced.

All these automatically feed into the staff members' Employee Appraisal report and overarching HR appraisal report - ready for an end-of-year review - or an always-live view of the corporate performance of everyone (and everything) in your company.

Kippy Cloud offers a great way to host your own OKRs, which are frequently set, tracked, and re-evaluated – usually quarterly. It is a simple, fast-paced process that engages each team’s creativity.

It exists to create alignment and to set the rhythm for the company. This is how it is done using Kippy:

  • Objectives (Os): corporate objectives could be added under the strategy screen (in CEO or top team), and operational objectives could be aligned in the same screens (in department or subordinate teams)

  • Key Results (KRs): Quantitative Key Results could be added to the KPI module with the ability to set frequency, periodical targets, and other details. For qualitative Key Results, the same thing applies, but the target is set at 100% under the right month when it is due to be complete.

  • Initiatives: Projects which include the tasks or milestones needed to influence Key Results and, in turn, related objectives. They can be added to the Project module with all the milestones and their related progress, timeline, and other details.

How to implement MBOs, KPIs, and OKRs successfully?

Implementing MBOs, KPIs, and OKRs successfully requires a thoughtful approach. Firstly, clearly define and communicate your organizational objectives effectively to all stakeholders.

For MBOs, establish collaborative goal-setting methods that involve managers and employees. Ensure KPIs are well-defined, relevant, and measurable, and develop a system for regular tracking and reporting.

With OKRs, encourage ambitious yet attainable objectives and align them with measurable key results. Foster a culture of transparency, accountability, and continuous learning.

Regularly review and revise the goal-setting methods based on feedback, customer satisfaction, and results to ensure they remain effective and aligned with organizational goals.

Finally, provide the necessary resources, training, and support to facilitate successful implementation and encourage employee engagement.

Takeaway: Unveiling the power of OKRs, KPIs, and MBOs

You must drive success and achieve goals by selecting the proper performance framework, whether OKRs, KPIs, or MBOs. Each framework brings unique strengths and advantages, making understanding your organization's specific needs and priorities essential.

OKRs foster alignment, transparency, and a culture of continuous improvement, making them ideal for agile and innovative organizations.

KPIs offer a data-driven approach, enabling you to measure performance and evaluate specific metrics to improve processes and make informed decisions, including customer satisfaction.

MBOs promote collaboration, empowerment, and employee engagement, enhancing motivation and productivity.

Ultimately, the key lies in tailoring the framework to fit your organizational culture, objectives, and desired outcomes.

Regular evaluation, adaptation, and effective communication of the chosen framework are paramount to ensure its successful implementation in making your company a market leader.

By choosing the proper performance framework, you can unlock their full potential, maximize performance, and drive sustainable growth in today's dynamic and competitive business landscape.

The AI software Kippy makes integrating OKRs, KPIs, or MBOs easy. Kippy helps you to set goals, monitor progress, and evaluate performance under one software umbrella.

The software lets you establish your framework or combine and trickle it down to all organizational levels. It helps you generate KPIs, goals, objectives, and performance reports on the fly.

Book a demo today to learn more!



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